For our client EWE, a forward-thinking energy provider, we developed a series of targeted dark ads for Meta’s advertising channels, including Instagram and Facebook.
Client:
EWE
Realization:
Video and static Ads
Year:
2024, 2025
Production with actors
In this AMA reel, our expert answers questions from the community quickly and clearly, covering topics related to energy and heating technology. Visual animations support the explanations, while a relaxed, accessible tone helps make complex topics easy to understand and engaging.
The format is short, concise, and designed to capture attention on social media.
Ask Me Anything – Reel
other formats
Image to Video Everyday scenarios
• Strong, on-brand visual hook
• Short format (5–7 seconds)
• Fast production based on a template with animated AI-generated material
(A pre-approved visual is animated using an AI tool)
• CTA after 5 seconds
"Sekunden-schnell"
In this video, we present illustrated tips in just seconds (taken from the related article).
We use AI to generate the voice-over and animate newly designed icons that seamlessly transition into the following morph sequences.
Gamification Energy Quiz
A short video format featuring three questions per topic. Viewers are addressed directly, followed by a brief pause and an in-video reveal to create an “aha” moment.
CTA: “Learn more in the EWE guide.”
Why this format is perfect for dark ads:
High stop power, quiz hooks instantly spark curiosity. Feels playful rather than promotional ,users engage voluntarily.
Relevant added value, delivers knowledge and strengthens brand expertise.
Visualized here as a storyboard.
Checkliste – Carousel
Carousels are an excellent format for reaching our social media audience with useful information.
Our carousel format features a fluid design that guides users step by step through the tips and aims to spark even more curiosity at the end.