As the lead agency for Bosch Power Tools, we develop and execute creative concepts across multiple digital platforms. One of my main responsibilities is focusing on conceptualizing and producing TikTok content — from idea development to hands-on video execution, with a strong emphasis on platform-native storytelling and visual impact.
In addition, I collaborate on video concepts for Bosch Professional (Bosch Blue), contributing to both the creative direction and post-production. This includes co-developing video narratives and editing English-language content tailored for an international audience, ensuring clarity, consistency, and a strong brand voice.
My work combines concept, motion, and editing to translate complex products into engaging, accessible video content.
Client:
Bosch
Scope:
All social media channels. Facebook, Instagram, Pinterest, TikTok, Youtube
Year:
2022-2026
Bosch Blue
As the lead agency, we conceptualize, produce, and manage all social media activities and product campaigns across 18 countries.
To adapt content to regional markets, we collaborate closely with local hub agencies on the ground.
We also constantly pick up on trends and implement them quickly.
Social Media content on different platforms and around the world
Bosch Green
Whether they’re looking for their next DIY project or practical tips for gardening, the brand supports them every step of the way.
As the lead agency, we conceptualize, produce, and manage all activities and content for the content hub, product campaigns, and all social media channels across 14 countries.